The fashion industry is one of the largest contributors to global waste and pollution. But with the rise of new technologies, we’re beginning to see a shift toward more sustainable practices. From virtual try-on experiences to advanced demand forecasting, technology is helping fashion become greener.
One major source of waste in fashion is overproduction. Brands often produce large quantities of inventory without knowing whether consumers will actually buy them. This leads to unsold stock being discarded or burned — a practice harmful to the environment. Demand forecasting powered by AI and real-time consumer feedback, like what's offered by Ogenee Brand Central, helps brands create only what’s needed — reducing waste and saving resources.
Virtual try-on tools are another powerful innovation. These allow consumers to visualize how an outfit looks on them without ever stepping into a fitting room. By making online purchases more accurate, return rates are lowered — which in turn reduces the carbon footprint associated with logistics and repackaging.
In addition, generative AI can test designs digitally before a single piece is produced. Designers can iterate and refine styles quickly, minimizing the use of physical materials and energy typically spent on prototyping.
As we look to the future, sustainable fashion won't just be a niche — it will be the norm. And technology will play a key role in making that transition possible.
At Ogenee, we’re building tools that empower designers and brands to make conscious, data-driven choices — because style shouldn’t come at the cost of the planet.